Display Week 2015 review

Today, all patrollers need mobiles computerized systems, with more than 1000 NITs and dimerization (contrast ratio) 1000-1 to meet your specific surveillance tasks brightness.
 
By Adrian Morel
 
The first week of June I had the opportunity to visit the exhibition "2015 Display Week" organized by the Society for Information Display (SID) held in San Jose, California.
 
In it, novelties, trend and consolidation of existing products were introduced. Among them, marking its dominance followed the 4K / UHD products (where 10k were also exposed), the Quantum Dot technology, the dominance of the OLED.
 
In it, three things caught my attention, namely:
 
First: Despite being an exhibition of engineering, there seems to be a clear tendency to display or promote mass products. This was very evident, because the products presented were not original, did not need to travel kilometers or miles to go stands where you can find the same in web pages or internet. This is not a criticism, it is simply an observation that none of the exhibiting companies showed us "the real progress of engineering."
 
Second, the lack of Latino or Hispanic. This is repeated in almost all events engineering or pure research. For me, it is very easy to identify the Hispanic, not only when he speaks, the same with the Latin. There was a massive absence of people of Latin America, including Brazil. Distinct from other cultures, where there was a large flag of Germany.
 
Third: Nobody shows new businesses or new investment opportunities in bearing technology. For the present, participants and attendees, you could see more of the same, companies like LG and Samsung, among others, remain on the mass market without wanting to develop or reveal other niche market very lucrative, for example, the need for screens , display monitors or high brightness (sunlight readable), which by its nature of being a specific and sophisticated niche, perhaps not volumes as to open a new category justify, and this oversight by large is a great advantage for intermediate or small businesses.

 
Displays market standards, say 18.1 inches, it has a limitation in brightness approximately 300 NITs, which is not enough to see the display in sunlight. The market for high-gloss is the preferred and requested by the security forces, the police or military that is in the field or theater.
 
Today, all patrollers need mobiles computerized systems, with more than 1000 NITs and dimerization (contrast ratio) 1000-1 to meet your specific surveillance tasks brightness.
 
Both the army and the air force and navy, requires teams working 24 hours, especially in rough terrain, including abroad. These displays not only are installed in each tank, carrying missiles, aircraft or ships but are also used in infantry, where technology provides voice and video communication.
 
Tech companies like Gemlight take advantage of this untapped niche and since 2007 that provide equipment for this segment, according to comments from its president Kevin Hathaway.
 
The market security, police, military and paramilitary land, air and water is difficult to estimate potential quantities of units to sell. According to the website of the CIA of the United States, the amount of active military combat it is about 20 million, but it is hard to believe when between 126 mentioned countries see Russia with 766.055 elements.
 
It is understandable that military information, intelligence or security is "sensitive" information and may not be appropriate to show it to the public level by issues of national or strategic security, but common sense says that if the United States has more than 250 military bases and include only 2.333.000 US combat troops obviously the market is higher.
 
Even companies porte de L3 Communications, Sierra Nevada Corporation and General Dynamics rely on small businesses with the ability of potential brightness, optimize heat dissipation and calibrate the drivers (power supplies or transformers) to meet the needs of a market mobil, militarized and ATVs.
 
In short, we can say that the search for new business opportunities are in new channels of production technology and new non-traditional channels with specific market niches.
 
Adrian Morel, MBA, is a consultant in technology in Silicon Valley, California. You can contact him through adrian_morel@yahoo.com
 
Quoting products and technical services for Latin America

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