A German stands out in Brazil

Hans UlmerSince arriving in Brazil in 1998, Hans Ulmer formed Absolut Technologies, a company which has positioned itself as one of the most important integrators of the AV industry in that country.

By Richard St.

A German who came to Brazil for almost two decades, became over the years one of the most important audiovisual integrators Brazil. This is the story of Hans Ulmer, president of Absolut Technologies, a company with presence in various Brazilian cities.

Hans Ulmer was born in Ellwangen, a town in southern Germany. Although for three years he worked as a lumberjack in Bavaria and then became part of the army of his country, his life has always been linked to technology. His professional training is Mechanical Engineer and also holds a Master in Business Administration from the University of Kaiserslautern, Germany.

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His first job was related to technology in 1993 when he entered the EST company, based in Kaiserslautern, in the form of working student. At this time I was writing an article about virtual reality - the man-machine interface.

"In 1994 I was sent to the University the second Congress on Virtual Reality at the Fraunhofer Institute. In this congress EST bargained for distribution rights of a virtual reality software, called Sense8. From this day forward, I have devoted a lot of work to sell virtual reality, both software and hardware. We did a lot of projects Pioneer, with DLR, Dornier and several universities. Since 1994 it'm passionate about virtual reality and simulation, "he said.

Breaking new ground
In 1998 Hans Ulmer moved to the city of Bahia in Brazil. Inmediantamente, the hand of his wife, Lucymerire Ferraz, who has two children, prepared their participation in a program startup companies created by the Government of Bahia. The result was in June of that year when they started activities with the company, initially based software and hardware for virtual reality.

His first approach to the audiovisual industry was in the year 2000, when they sold the first five-sided Cave in Latin America at the University of San Pablo. After this first sale, made several joint projects with SGI, huge Powewalls in the oil and gas industry in different countries like Mexico, Brazil, Venezuela, Chile and Argentina.

"In 2002 began developing complex AV projects for oil, gas and automotive. We have produced and built a lot of projects locally. The next major milestone was our work together with the Global Presence Alliance, GPA. Today we are a full and active in Latin America, especially in Brazil member. It started to become an affiliate in 2010 and 2014 we were awarded as a full member, "he said.

He stressed that the Global Presence Alliance was formed to help customers who have a global source solutions for all audio, video and unified communications. It offers a combined talent of thousands of professionals, following the same protocols and procedures throughout the world. They also have allies and associations worldwide to deliver standardized services.

The challenges of everyday life
The working day of Hans Ulmer usually starts at 8 in the morning, either at its offices in Sao Paulo, Rio de Janeiro, or has adapted at home, but always aware of all the details thanks to videoconferencing systems. He said his main challenge is to maintain the same contact with all his colleagues. "But in a growing company sometimes it is difficult. My goal is to keep everything as a family. "

"Right now the converging AV and IT process is running at a high speed and we must be prepared to enter the IT world. Our industry will not be the same in the next 24 months. " Therefore, our Professional of the month noted that in his view be business demands and challenges for the following years:

Business demands
The cost reduction programs organizations are driving demand for AV, video conferencing and communication infrastructure.
Greater attention to green organizations that need to reduce carbon emissions and travel.
Users demand unified strategies instead of different platforms for voice, video, data and messaging communication.
The responsibility for AV and videoconferencing moving IT services. Requirement for global delivery models services using methodologies based on ITIL

- AV videoconferencing and has traditionally been directed in separate networks with high cost and proprietary hardware infrastructure.
- High cost of providing services with limited process automation and any integrated software.
- Applications of HD and web-based technology that require AV and videoconferencing to be networked and to be delivered over IP networks.
- Requirement to deliver a consistent and resistant standards-based network infrastructure service.

Industry grows and becomes
Hans Ulmer has witnessed the development of the industry over the past 20 years. His experience and knowledge allow you to anticipate the challenges will the industry for years to come. "The most important change is that we from about AV assisted services as it has been for the past 15 years at a self-service model, as in the IT industry."

By last article he concluded that "Despite the deep crisis in Brazil today, the audiovisual industry in the country is growing steadily, because it helps people communicate better and faster".

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