One of the segments that lower growth occurs within the audiovisual industry is automation. Although increasingly developed technologies are easy to use and accessible to the end user, this segment is not growing as it should in Latin America.

Speaking with industry professionals this situation, point to several factors as a result. The main thing is the perception that these solutions are expensive and are for people with high economic capacity.

Another factor is the lack of solutions that can be used in homes, and now found in some simple market that can be used for all people. And finally, that my view is the most serious, it is the improper installation.

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Even today's high number of integrations in residences that are made with teams that are not adequate, which are faulty or simply do not work due to bad practices integrator or ignorance.

And it is no secret that a dissatisfied customer will never find a solution of this type, which is reflected in the growth of the sector and ends up affecting the entire market.

Therefore, it is essential that industry professionals to think beyond the immediate gain of a particular business and always have the view that each integration is a contribution to an industry that is developing in our region.

Remember that I am attentive to your comments on rsanta@avilatinoamerica.com

Richard St.
Author: Richard St.
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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