But this time not pretend to be the messenger of bad news or discuss what you have probably already heard in the media. The idea of this column is thinking about a question: and now, who will defend us? The question is because resources are scarce, consumers are nervous and experts talk about contingency plans medium to long term.
But then the big question is what should be the strategy to be applied to protect and sustain the best way, as the slogan in the specialized technical world seems to resist and conquer.
However, in meetings with heads of sales and European, US and Latin American marketing, I found that the most seasoned agreed in detail and is the management and delivery of timely information to its customers. I'm not talking only about the typical service and support, we have always mentioned as the differentiating factor, but I refer specifically to the need to report more aggressively on the solutions that a company is developing to meet this or that market need .
Usually, in times of crisis the first thing that is cut is marketing and this is a blunder; It is at this time when all their guard down which represents a great opportunity for those who risk. Not free the most powerful companies on the planet, while controlling their costs, not radically abandon their promotion program.
Thus, in this direction, there is an opportunity posed for those who do not want to make hasty decisions and cancel or impair communication programs with their clientele. The network today offers countless possibilities for growth in the markets so to take advantage of them, because there is no longer colored grasshoppers defend us.