altThe 2011 was a good year for projector manufacturers. The 2012 and years ahead promise to be equal or better due to use of projectors in the learning process in educational institutions in Latin America.

Richard St. S.

The interest of governments in Latin America to improve education in their countries has become a great opportunity for the audiovisual industry in the region, especially the market for interactive displays and projectors.

Sales of projectors for this market have increased significantly in the region in recent years, marked by public programs that seek to bring the connectivity, content schools and, of course, large format display through these teams.

One company that has benefited the industry currently is Epson. Jose Luis Rodriguez Otálora, leading specialist brand projectors, told AVI LATINOAMÉRICA an example of this trend happened last year in Colombia.

"With the Computers for Schools program, the Colombian government acquired 3.070 Epson projectors to equip classrooms nationwide. This project, undoubtedly, is the most important in the country in recent years in this area ".

But they are not only in the public sector. In fact, in the private sector, universities began the approach to this type of technology several years ago. Jose Luis Rodriguez explains that the main driver of the training was and remains PowerPoint as a communication tool.

"This type of software accompanied by videos, internet, etc., needs media that reproduce it and that allow the student to assimilate and make the most of these tools. This is the main reason why projectors have become the best communication solution in a classroom, "he said.

Today schools are already in this trend, for which are providing their rooms with interactive projectors, multifunctional projectors, high definition, among others.

And the content of education is increasingly digital. Most teachers are using their laptop in the classroom, so the easiest way to display the contents of teaching way is to do it through a projector.

On this aspect, adds Marco Stubits, Senior Line Director of BenQ, there are many options of connectivity of the projectors that allow teachers and students to easily connect their laptops with our models.

The characteristics
Projectors for education have special features that allow longer illumination and lower power consumption life as well as advantages and benefits related to connectivity, lamp durability, robustness in use, among others.

In the case of the company BenQ says Marco Stubits, projectors have the SmartEco function, which allows teams to have a longer illumination and lower power consumption life. "This means that a lot of schools will save energy and reduce the cost of electricity without compromising image quality or brightness."

Projectors for education of this brand, ie the LX60ST and LW61ST references, bring BlueCore, the new engine light still offers more advantages over ultra high contrast, consumption of up to 90% less energy and life the high lamp until 20.000 hours.

In addition, the line interactive projectors are completely free calibration and can be used on any wall or surface, this means that schools do not have to buy an interactive whiteboard separately.

In the case of Epson, one of the most outstanding products is the BrightLInk 455Wi which combines the characteristics of a high-definition projector and ultra-short lens with the functionality of an interactive board, all in a single device.

This technology has enabled lower costs and today more educational institutions to acquire these solutions that were previously dependent on highly specialized and high budgets.

Benefits for students
The use of a projector in the classroom provides greater interactivity with the teacher and the students. The lectures can be taught in a more interesting way and the students will participate actively throughout the lesson.

Some projectors allow the creation of interactive learning environments, eliminating interference to the master of light or shadows on the projection wall mount for easy installation in classrooms with limited space, application support educational software, and the most importantly, convert any surface into an interactive surface.

"These benefits have generated innovation in educational institutions and the possibility of increasing communication between the student, the teacher and the contents, since they allow us to be at the forefront, take advantage of new trends in pedagogy, starting from audiovisual solutions such as the BrightLink interactive projector ", adds the representative of Epson.

Also, the new projectors have wireless solutions, with network connection, multifunctional which reproduce audio and video, high definition, interactive.

There are other novelties such as Epson and its line "Presenter", which allows the user, depending on the model, to reproduce images, video and audio without the need of a computer through DVD, CD, iPad, iPhone, iPod.

Trend in Latin America
For Marco Stubits, the trend in Latin America is towards short throw projectors that bring a lot of benefits in terms of large image size from a short distance and easier installation, as well as interactive projectors.

He adds that "in addition to that, more and more educational institutions are focusing more on better image quality with resolution XGA and WXGA resolution. And now the market offers solutions for any scenario of use and budget. "

A few years ago, when talking about high definition products, they were considered only for professional entertainment solutions in small rooms or for the family. The current trend is to have Full HD projectors that combine high brightness with high resolution, which opens the possibility to auditoriums, medium-sized rooms, among others.

For his part, Jose Luis Rodriguez concludes that 2011 was an excellent year for Epson in the region, closing major projects in Peru, Panama, Brazil, Chile, Ecuador, Colombia.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.


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