altBetween three and was held on April 6 in the city of Las Vegas ISA 2013 exhibition organized by the International Sign Association where we can rescue some trends.

By Adrian Morel *


One of the first issues to note is that for the first time in the history of ISA have been exceeded 200.000 square feet of exhibition. This is a sign that the business and commercial activity in the industry is growing and consolidating the economic recovery we are all waiting, because since 2008 199.000 that stands square feet is not exceeded. The event record companies represented more than 550 and 18.000 approximately total visitors.

This show was a mixture of traditional and modern signage, because much of it had billboards, printing machinery, signage, decoration, vinyl and films for auto coverage, interactive signage, LEDs for letters of outdoor LED screens, etc .

In terms of Plasma TV and was featured LG technology 84 inch (83,9 diagonal) Ultra HD or 4K resolution (3840 x 2160 P) with 3D, which in the US can be achieved at a price of US $ 20.000 about.

Naturally, the visual products were the most prominent and in this area we mention the films of vynil adhesives to cover AUTOMOBILES, including presented desmostraciones live companies like 3M, Hexis, Oracal, Mimaki, Arlon, Avery and others.

Giant printing machines accounted for a large proportion of exhibitors with high resolution gigantografias of various materials, including acrylic. Roland, Mutch, Mutoh were the most prominent and visited stands.

In the segment of outdoor lighting letters and illuminated signs we can find companies like GE, Sylvania, and Rishang SloanLED where lighting have presented more powerful and more efficient LEDs. In this segment indoor neon displays were also seen, but this product is increasingly less popular.



LED screens in the most recognized brands were Daktronics and Optec, both of the United States. There was also a group of brands from other countries, especially Asian, exposing under the same category, but this time no news from the industry was, because the screens were the same format, the same materials, the same resolution.

Highlights in this type of display is only the modules or panels looked more compact and at first glance seem less weight than traditional ones.

Conclusions:
As mensionábamos in the first paragraph of presentation, signage industry seems to be in a good time, with many new features and, above all, a clear definition HD. This fair is characterized by a display of traditional companies and products, meat and bone, or as the Americans say "Brick & Mortar". This exhibition of B & M is in contrast to other such exhibitions Infocomm, NAB or DSE where you can see a number of digital products that aim to cyberspace, Internet, mobile telephony or wireless products.

While this show is international, Latinos have had a rather small presence in the public and almost nonexistent in exhibitors. Perhaps this is due to the greater and growing number of local exhibitions that are being developed in major Latin American countries.


* Adrian Morel is a consultant in audio, video and lighting, lives in Silicon Valley, California USA, and can be contacted at email: adrian_morel@yahoo.com

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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