Always it has done in Las Vegas, but this year changing exhibition center and went to the Sands Convention Center. Everything went very well, but next year will return to the Convention Center in Las Vegas and will be in March. It will be on site that has hosted for several years, and on another date to also avoid harsh climate, which stalled aircraft and not allowed to reach and return each other. Although this is not noticed at Digital Signage Expo (DSE), the world's largest trade show (according to organizers) specializing in digital signage, interactive technology and digital technology for use outside the home (DOOH, for its acronym in English). The final data confirmed attendance was 4.003.


And they were on the show floor exhibitors from more than 200 hardware products, software, networks and content worldwide. Also for attendees it was organized a large and diverse educational program on digital signage and digital technology for use outside the home that included a full day course in Spanish on bases and industry trends. The extensive educational conference program also included a live installation tour and recertification programs in seven educational sessions.

According to the Federation for Digital Signage (Digital Signage Federation, organizer of the event), the educutivo program 2015 include sessions before and after the show, seminars and conferences and group discussions in roundtable discussions on specific topics and presentations free rooms inside the showroom floor.

To The Trade Show Executive Magazine, specializing in fairs and exhibitions industry publication, DSE, is one of the fastest growing 50 fairs in the United States in terms of total square footage, number of exhibitors and number of attendees.

With many of the biggest names in the industry scene (you can see the complete list of exhibitors here http://www.digitalsignageexpo.net/exhibitor-list) And a lot of new products on display, DSE reconvened mainly in late trade, banking, corporate, restaurants, health, education, infrastructure, among others, as well as executives from the advertising industry, mercadotecnistas brand, and integrators from all corners of the United States and several other countries.

The presence of Latin Americans, although not massive, yes was remarkable; mainly from Mexico, Central America, Brazil, Colombia and the Caribbean.

So impressive it is the same digital signage industry new proposals were carried by huge, large, medium and small businesses.

But perhaps the highlight was the delivery of the Apex (Apex Awards) awards for outstanding proposals of the year in terms of technology and content, in categories such as arts, entertainment and recreation; business, industry and government; education and health; fairgrounds, food and beverages, hotels, professional and personal services; Public spaces; Commerce; and transportation.

Each category presented awards (gold, silver and bronze) to projects made innovative use of digital signage technology, and also the most outstanding contents displayed to the public through these technologies.

And finally, with what was called "the best of both worlds" recognition of the combination of technology and content occurred, which constituted the main prize gala dinner. This prize was awarded to the project "A window into the near future," a BMW advertising campaign implemented in New York and can be seen on YouTube ( http://www.youtube.com/watch?v=12B63umLkWU).

A fair measure, dedicated, with excellent organization, great players, international audience and outstanding technological proposals was what left us 2014 Digital Signage Expo. And all this is nothing more than the reflection of a surprising and high growth industry in the United States, Europe, Asia and Austrilia, but in Latin America is yet to take off. There is much work to be done.

Author: Latin Press

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