Although during the past two years the Brazilian economy has lowered its growth rate, large companies and AV manufacturers continue to see this country as a land of opportunities in Latin America.

By AVI Latin America

Near 8,5 million kilometers, equal to 47% of South America, bordering every country in the region except Chile and Ecuador, are some of the data that reflect why Brazil is the largest country in Latin America. But not only for its size, also for its economy.

Based on the gross domestic product, GDP, the International Monetary Fund and the World Bank identified Brazil as the largest economy in South America, the second on the continent after the United States and the sixth in the world, although many say it will soon be in the fifth , in addition to growing parity purchasing power. Regionally, about 50% of the concentrated industrial production this country.

In labor news, according to the Ministry of Labor, Brazil has more than 90 million people in the labor market. 65% are employed, 22% are autonomous, 5% are employers, and the remaining 8% include trainees and volunteers. The, the most populous Brazilian southeast region concentrates 52% of the workforce in the country. Formal employment is concentrated in the manufacturing 65,34%, services and agriculture 27,96 6,7%%.

To achieve this level of development, Brazil strengthened its internal structure first to then open to the world. Undoubtedly, one of the data that is striking is its transport infrastructure using all resources: land, air and sea. According to data from the Ministry of Transport, the country has about 4.000 airports, 1,8 million kilometers on roads, kilometers of rail network 28.857, 37 ports and a river network of 50.000 kilometers of navigable rivers.

This infrastructure has enabled it to have a high industrial activity internationally recognized and centered in São Paulo, Rio de Janeiro, Curitiba, Campinas, Porto Alegre, Belo Horizonte, Manaus, Salvador, Recife and Fortaleza.

Support for R & D
As a fundamental part of its strengthening, Brazil has promoted research and development through benefits to companies wishing to conduct activities in the country, with measures including tax incentives and funding lines refundable and non-refundable. In addition, companies benefit from lower costs, highly skilled workforce and access to a developed supply chain.

Estre program is supported by federal agencies and organizations responsible for promoting R & D. These include: National Council for Scientific and Technological Development, CNPq; National Institute of Metrology, Standardization and Quality, Inmetro; and National Development Bank, BNDES.

It also has 31 technology centers, covering different sectors of the economy. Other 17 32 are being implemented and are being projected. Brazilian public investment in research and development has grown, in 2011 reached 1,25% of GDP.

According to the Brazilian Agency for Export Promotion and Investment, known as Apex, as a result of this process, Brazil is among the 15 leading producers of scientific knowledge of the world and sets the standards in oil exploitation in deep water, in the aerospace industry , agribusiness, telecommunications and software design.

This AV industry
In the Brazilian industrial development, technology has played an important role. Obviously, the audiovisual industry has not been immune to the development of Brazil and has taken advantage of the above programs. In addition, host the World Cup in 2014 and 2016 Olympics, as well as an economy with consecutive growth during the last dedcada, they have made the country the largest consumer of audiovisual solutions in the region.

This importance is recognized by the arrival and reception given to the fair TecnoMultimedia InfoComm, which was first held in Brazil this year. To this is added that InfoComm International, which has a head for Latin America Rodrigo Casassus, CTS, decided to create a specific management for this country and from January 2014 Baumgratz Nelson, CTS - D, leads this position.

The interesting thing is that Brazil is not only a consumer country audiovisual solutions. Thanks to government policies for industrial and technological development, today has AV solutions local creation. In addition, large AV brands have a direct presence in the country and there is a growing tendency to establish their regional headquarters and plants production there. This is confirmed by Nelson Baumgratz, CTS - D, ensuring that many foreign companies still see Brazil as a land of opportunity.

Brazilian states that are highlighted by the technological development for the AV industry are Sao Paulo, where most companies are concentrated and Rio Grande do Sul, which are also important for the sector based companies.

But what are the expectations of growth of the AV industry in Brazil? Follow the trend of recent years, in which industry worldwide was crecendo about 13% a year. Better yet will expect the publication of 2014 market study prepared by InfoComm, and for the first time will have regionalized data for some countries in Latam and Brazil will be one of them.

"The audiovisual industry in Brazil has a panorama of possibilities, after a moment of disappointment because it was expected that the World Cup would generate many businesses in the AV world, but it was not that much. In truth, such a lack of overall planning of the country on the issue of the Cup, many important companies that normally took AV services canceled their plans for the first half. That shocked a lot in the course of rental & staging "added Nelson Baumgratz, CTS - D.

International presence
Brazil has achieved an important position in international trade. Today it has close economic relations with 100 countries, including the European Union stand with 26%, Mercosur and Latin America with 25%, Asia with 17% and the US with 15%. The 74% of exported goods are manufactured or semi-manufactured goods and its main exports are aircraft and electronic equipment.

And just to strengthen this market and international presence, the country has Apex organization directly related to the Ministry of Development, Industry and Foreign Trade, which is responsible for promoting Brazilian products and services abroad and attract foreign investment in strategic sectors of the economy. The Agency works to bring international buyers to the best and most innovative products in the Brazilian industry.

It has a structure including its headquarters Brasilia, the federal capital, service units in Brazilian states and Business Centres in major global markets like Miami, United States; Moscow, Russia; Luanda, Angola; Beijing, China; Brussels, Belgium; Dubai, United Arab Emirates; and Havana, Cuba.

Another associations seeking crecmiento the Brazilian market in the world, but focused on technology, is EletroElectrónicos Brazil, formed by companies that develop products, solutions and services with high added value for different markets, with support from the Federal Government, Apex medium. The project seeks to broaden participation em the international market for Brazilian companies in the sector, through increased sales of higher value-added items com.

Management is the responsibility of the Union of Industries of Electrical, Electronic and Related Vale Electronics, SINDVEL, instituición that congregates near 150 companies in the city of Santa Rita do Sapucai, State of Minas Gerais, a region known as Electronic voucher. It currently has com companies participation Minas Gerais, Sao Paulo, Santa Catarina and Rio Grande do Sul.

Thanks to the size of its economy, Brazil is part of groups of countries working with common purpose and high power, such as G20 and BRICS stands for Brazil, Russia, India, China and South Africa group has in common a great population, land area, natural resources and economic potential, characteristics that make them highly attractive for investment.

lower expectations
The last two years have not been easy for the Brazilian economy. Despite having grown to high numbers during the international crisis that began in 2008, including registering a growth of 7,5% in 2010, to 2011 had a setback and growth was 2,7% and 2012 down to 0,9%, figures they lit alarms and the government said at the time as a result of the crisis in developed countries.

According to the Brazilian Institute of Geography and Statistics, IBGE, for 2013 growth was 2,3%, that although it exceeded the previous year, continues to generate fear of what might happen in the 2014. In fact, in April this year the Central Bank rose for the ninth consecutive month interest rates, reaching a benchmark Selic rate of 11%.

The audiovisual industry has not been immune to these phenomena. A way of Baumgratz Nelson, CTS - D, "at this time we are going through some storms and are now the lowest rates obtenendo trade balance of all time. But the country is very large, all major global companies are installed here, and that pushes the possibilities. So it's still interesting to invest in the country. In addition, all crises generate opportunities. In crises companies still need to communicate, and that's the professional AV business world. "

Richard Santa, RAVT
Author: Richard Santa, RAVT
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.


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