A residential automation requires a significant investment. It is preferable that the integrators make a logical budget before making a bad home automation to attract customers with low costs.

Richard St.

Although it has grown in recent years, the integration of systems for residential environment is still regarded as unknown in Latin America. This phenomenon is not only among customers and users of this technology, as integrators between them there are those who do not have enough knowledge and end up making mistakes that affect the result and at the end, the market in general.

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AVI LATINOAMÉRICA spoke with Hannibal Cardona, Marketing Manager of High Class Technology, a Colombian company that has 10 years in the market for home automation and born in order to make aesthetic integration between technology and architecture. Today it is undergoing a process of transition to the use of friendly technologies environment.

Anibal Cardona has extensive knowledge about home automation. As one of the founders of the company, he was commissioned to investigate the technologies on the market to identify the technology that was robust, stable and reliable, with products that had to do with finishing the interior design a flaw that could identify in the Colombian market for that moment.

"People only saw technology, touch screens, speakers, but none of the companies offered at the time an aesthetic integration between technology and architecture. Thus was born then the idea of ​​creating a company that was able to offer such services and started looking for a name. "

Market perception
With its experience in the market, our guest said the automation remains unknown and primary. He stressed that this issue part of the same industry integrators, which in many cases do not have enough knowledge about the technical conditions of integration, appropriate equipment and in some cases the price is not the one.

"We recently did a market survey and found that the prices of competition do not involve the wiring that should be, or the appropriate connectors required by the system. Nor they take into account the appropriate speakers, or guards most suitable current. We saw listed the smaller and lower-end processors on the market. Analyze that labor is the most important factor ignorance or ignorance of the average, for a fair price at least allow support a structure "is not charged.

He added that as part of the study did a survey with users in finished products, which were attended by other companies, and 80-90% said they did not want automation, which did not need, who already had tried in past years and not them it worked.

"Really clients express this because the systems were not effectively implemented. The customer, having a system that is not ergonomic, or automated, or functional, that is partially or poorly conceived, ends up having a system that does not use and therefore discredits. If it works in other countries here they are also given the conditions to work. "

Market challenges
In order to overcome these difficulties and provide for the home automation market grows in High Class Technology they have drawn some interesting challenges that serve as examples for the entire sector. The first is to professionalize the industry, from academic, scientific, administrative and management aspects of real projects.

To achieve this, the goal is to educate the market, both in the guild of recently graduated professionals who know the environment, as customers, because they often take the price as a decisive value and buy what they are cheaper. But they do not really know what they are buying in quality, service life and efficiency.

Anibal Cardona said "we want to improve and there is much to work with the home automation market. For that we set up a department dedicated to customer service and we are in the process of ISO certification, we are certified in CEDIA and InfoComm, and we are working on more certifications to provide a service to match each client deserves. "

The second challenge is to make home automation longer be seen as a single solution to society with greater purchasing power, and start offering solutions to reach people who are in the middle class, who live in small apartments, strata 3 and 4.

The third challenge is not to persuade customers to acquire a solution with low prices, punishing budgets and, of course, the technology to use. "An automation requires investment. We at the company we are becoming very professional in these matters of real budgets and prefer to speak of a logical budget before making a bad home automation ".

And fourth is to strengthen relations with builders and architectural firms, so that the automation is included within projects and not considered as an external technology to its proposed construction.

To green technologies
As part of the evolution of the industry, High Class Technology is implementing changes in order to generate solutions that are friendly to the environment. Recently, on the subject of lighting, they migrated to clean technologies known as Soft. They are renewable products that do not involve degradable elements affecting the environment as metals, copper or aluminum.

"We structures in what is called crown to crown. These structures are used in Europe with renewable products, and thus may include luminaires to be part of the architecture, and having no chassis do not produce wear for the environment. We evolve soft lighting to soft trend that means with nature and architecture of the house. We care about light so friendly to the environment, thinking beyond the LED bulb, "he said.

Furthermore, in the audio track they migrated to technologies used by applications cases and Smartphone, and involved the invisible speaker, which are also designed in friendly renewable energy environmentally products, because they have metal chassis or membranes copper, instead they use natural membranes. These products are not seen because they are inside the walls, in the drywall.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.


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