Latin America. A recent study said the investment in digital transformation increased by an 37% of companies' revenues in the world, this is due to an operating efficiency, where processes flow better, employees work in an agile and productive scheme, and there is a Considerable savings in costs.

Although we often associate it to the world of technology, the digital challenges cover a much wider horizon and, once overcome, impact on the entire value chain of a company.

The digital transformation is a renewal of business mentality, work processes, internal corporate culture, external communication, creation of new products and services. The reality is that this great metamorphosis provokes the birth of new business models, oriented to solve the needs of a society that revolves around mobility and connectivity.

One of the biggest advantages of digital transformation is that it converts products and services into true experiences that, in line with the philosophy of brands, create value for the entire ecosystem: customers, collaborators, suppliers, etc. In my opinion, the one who benefits most from these technologies is the worker, but there are also challenges: if he lives digitally and always connected, companies must digitize to reach and satisfy him, with the same language and forms that he uses.

The number of mobile and remote workers is growing. A recent global study by Ernst & Young found that one in five workers work from home, and men (50%) and women (56%) see it as a challenge to strike a balance between their working life and their private lives.

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The 86% of companies in Mexico that use unified communications and collaboration technologies affirm that these tools have improved the innovation within the organization itself and of these, 72% perceive a better performance.

These figures indicate that cloud communications solutions have seen exponential growth in Mexico as they accelerate business digitalization by enabling new and efficient collaboration channels that deliver unmatched business experience and responsiveness. All of this has a direct impact on the competitiveness of the country's companies.

These new technological tools make it possible to reduce communication barriers, connect, contact people and in turn reduce significant investments. Such is the case of BroadSoft Hub, a BroadSoft Business cloud service that incorporates contextual intelligence for business users with real-time access to files, notes and content relevant to each interaction - making meetings and conversations more productive.

In conclusion, digital transformation is about imagination and creativity, where companies instead of focusing solely on generating profits put themselves in the shoes of their workers so they can be more productive, solving the challenges of connectivity and mobility in order to They can connect from any device and anywhere with the greatest possible security. Therefore, unified communications technologies and collaborations in the cloud are increasingly in demand by companies that are in line with digital transformation.

By Héctor Sánchez, Vice President of Sales for BroadSoft in Latin America

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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