Colombia. During the last 30 years, with its integration and distribution activities, Yamaki has led large-scale projects in the Colombian audiovisual industry, which has made him one of the most important players in the country.

Oswaldo Rueda, general manager of the company, told AVI LATINOAMÉRICA that thanks to the implementation of strategic plans, they have maintained a constant growth that accounts for the satisfaction of their customers, being recognized as one of the most reliable, innovative and projection of the 21 century.

"Over the course of these 30 years, the journey has left great teachings of life and work that are transmitted through the Company's senior management, boosting the personal and economic growth of more than 100 employees and their families. Empowerment, loyalty, honesty, perseverance and responsibility are the most significant values ​​of their human factor and have been a tool to lead them to reach places of recognition and prestige in the audiovisual market, "he said.

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Recalling the history of the company, Rueda brothers, both engineers, led the company together until 2013, a year in which an unfortunate and painful illness culminated the life of Guillermo, leaving in the hands of his brother Oswaldo the responsibility to sustain the family business that for years was in the hands of both and that has successfully led to date.

The numbers speak for themselves. Today the company has 150 employees, six stores, four of them in Bogotá, one in Cali and one in Medellín, in addition to two headquarters, one in Bogotá and a logistics center with more than two thousand square meters in the municipality of Cota , Cundinamarca.

In addition, the company has been featured in important Colombian and regional publications. The economic magazine Dinero placed it in the 10 number of its ranking of the 1000 SMEs most winning in 2017, being the first of the sector AV in Colombia in the ranking. He also ranked 6 in the ranking of integrators of the Andean Region of the AVI LATIN AMERICA magazine in 2017.

"The companies of today need integral solutions that optimize all their administrative processes, that allow them to better plan and increase their productivity, that is why Yamaki starts up technological solutions tailored to each client. Our success is due to the ability to adapt to the economic and political changes that affect the market, supporting us on three pillars: alliances with the best brands in each of the segments we represent, concentration of human talent efforts and customer loyalty generating credibility and confidence not only to do business but to make friends, "said Oswaldo Rueda.

Finally, he assured that "Always friends! It is the constant slogan to the good work, which is reflected in each successful project, in each company that puts Yamaki in his hands and sees this company as an ally, 30 years that are the seal of guarantee, dedication and constancy, supported in an excellent group of collaborators that are present in each one of its processes ".

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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