With the rapid advance of technology, more and more sectors that previously worked independently and today see how their professional boundaries are lower. AV / IT integration is constantly talked about in the audiovisual industry, but it is not the only one.

We are not just talking about technicians, engineers and AV system integrators anymore. Today, designers of graphic pieces, video content generators, communications strategists and another important segment of professionals from different areas are also required to enable audiovisual solutions to work and be effective, not only from technology.

That is why one of the associations that has worked the most for the development of the industry, both in Latin America and around the world, has decided to renew itself to adjust to the new realities. From now on, InfoComm International changes to become Avixa, Audiovisual and Integrated Experience Association.

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As part of this change, Avixa's membership has grown to include experimental designers, content creators, IT companies and users of AV solutions through a growing section of markets.

From AVI LATINOAMÉRICA we salute the change of the association and we hope that now Avixa will continue supporting the growth and development of the industry, which increasingly widens its spectrum and fields of influence.

And you, are you prepared to face these changes in your day to day?

I remain attentive to your comments on the audiovisual industry at rsanta@avilatinoamerica.com

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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