In a globalized world such as the one in which we live, in which technology is readily available anywhere, generating a differential factor for end users becomes increasingly difficult. Therefore, it is essential that the audiovisual industry offers exceptional experiences.

Achieve an exceptional experience for users of audiovisual technology, part of a good service before, during and after, as well as creativity, innovation and technical quality of the integrations that are made, taking into account the needs of the end user and providing a solution that facilitates the work, either in your place of study, work, entertainment or at home.

To have that innovation, creativity and quality, it is essential to train the professionals in charge of designing and executing each one of the integrations. Fortunately, in Latin America there are more and more AV training options available and that are being exploited, as demonstrated by the latest versions of the TecnoMultimedia InfoComm fairs in Brazil, Mexico and Colombia.

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Recognizing these new realities of the industry, InfoComm has been transformed and now it is AVIXA. And it is not just a name change to include the experience that should be sought, it is a new contribution to the growth of the industry that includes new sectors and improves the training and certification options for the professionals that comprise it.

And you, are you prepared to offer exceptional experiences to your clients?

I am attentive to your comments on the audiovisual industry at rsanta@avilatinoamerica.com

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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