After living in recent years a market evolution slower than you would like, the audiovisual industry will experience an annual growth that will exceed 5% in the coming years, highlighting Mexico as one of the countries that will have the greatest development in the world AV.

This is the result of the latest market study presented by AVIXA, AV Industry Outlook and Trends Analysis, IOTA, which states that globally it is the American continent that had a greater percentage of the market at the close of 2017. While Europe was placed in an 23,7% and Asia an 34.9%, America reached an 36.6%.

By segments, the study indicates that between the corporate, live events, entertainment and retail, the 65% of AV industry projects in the region will be developed over the next four years. And by countries, expectations indicate that Mexico will have the highest growth in the region, even doubling the expectations of the Brazilian market. About Colombia, the 14% of the professional AV market in all of Latin America stands out.

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Undoubtedly, these results present an optimistic outlook on the professional AV industry in the coming years. More, if one takes into account that the growth expectations for Latin America are from the 6,3% annual until 2022, surpassing the global growth figure of 5%.

Therefore, each one of those involved in this industry must answer the question: are you prepared to grow your business according to market trends, providing quality and innovation?

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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