The trend for the next few years in this sector is to improve the overall experience that a customer, guest, visitor or other user.

Nayely Jiménez, Corporate Multimedia

The world of marketing has drastically changed in the last 20 years, old print media stands, newspapers, and blackboards have been supplanted by technological tools such as digital social networks, loyalty programs and Digital Signaling based on data, among other systems.

- Advertising -

Nowhere are these changes more evident than in the restaurant industry, the latest technological trends are betting on the development of new orders channels in mobile apps, online sites, etc. These changes are creating a series of opportunities for Digital Signage experts to take advantage of technology to reshape and grow brands.

The Association of Digital Signage Latin America analyzes the challenges that the restaurant industry will play on the needs of brand recognition, capabilities and limitations of current technology with marketing strategies within a multichannel scenario, under this premise, Digital Signage becomes a fundamental tool in restaurants that grows exponentially as operators realize the opportunities for flexibility, marketing and development that it offers.

As a restaurant operator, countless decisions must be made every day. One of those decisions is how to influence what people are buying after crossing the doors. Many unwittingly overlook ways in which they can increase customer loyalty, promote key products, and inspire last-minute sales. That is why it is very important to optimize in the store, digital signage areas and promotion in your favor.

It has been proven that digital menu boards improve restaurant sales, with elevations ranging from a small percentage to 30 percent or more.

In addition to boosting sales, a digital menu panel can help manage inventory, promoting items to avoid overstocking and also skewing information when a product is in short supply. The ease of programming content makes it very easy to change menus depending on the time of day, while prices can be updated in seconds from a central location.

When a customer is waiting for their food, a confirmation space for their order can be added to the screens, and at the same time, it is an excellent opportunity to post promotions for an additional sale or to inspire a last-minute purchase on the screens. You can also promote customer loyalty by promoting your social networks, websites or mobile applications.

The trend for the next few years in this sector is to improve the overall experience that a customer, guest, visitor or other user. The resolution is to bet on the benefits of a Digital Signage solution that incorporates the latest visualization technology, provides a competitive advantage and has the ability to create new marketing opportunities that reinforce brand loyalty and help generate more sales.

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Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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