Today people seek to accumulate more experiences than objects. This is a great growth opportunity for the audiovisual industry, because AV technology helps generate positive impacts in different environments. Latin America is not left behind in this panorama.

It is a fundamental part of any event to have audiovisual solutions that generate impact and even brand identification. And audiences are more demanding in the quality of the experiences offered.

Although audio, video and lighting have always been used in auditoriums, large events and discotheques, today there are solutions that stand out for their size, quantity, variety and the sensations they generate. In this sense, the headquarters of different religious congregations have been specialized.

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The offices, meeting rooms and classrooms are also spaces in which audiovisual technology is the protagonist and generates experiences for its users, especially with interactivity and different virtual presence options.

In the case of home automation, you no longer only want to have a TV room, you want to have the cinema experience inside your home, with professional audio and video and in an aesthetically designed room for that purpose.

These are just some examples of the many options of well-being, comfort and ease for the day to day that can be achieved with AV technology. That is why the different players in the industry should always think about going beyond selling and / or looking for equipment and systems to complete solutions that generate positive impact and memorable experiences for their users.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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