Chile. Shure has announced key changes in its distribution and an increased focus on the Chilean market. Although Shure has successfully operated in Chile, the Company will launch a new business strategy that will facilitate greater market coverage and closer contact with sales channels and end users.

In this new business model, Shure announced MMT as its new master distribution partner. Shure will also work directly with specialized partners in the different vertical markets in which it operates.

The company ICAP Global will serve the unified communications market as a distributor for AV / IT integration companies, and will join other strategic partners such as Comercial Mercury, which serves the consumer electronics market, Videocorp, which serves the AV integration market. Directly, and the main retailers Audiomusica and Casa Amarilla, which serve the audio and musical instruments market, also directly.

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"With a tradition of 93 years of products of excellent quality and the best service and support in its class, Shure continues to innovate, investing, raising the limits and improving the way in which the company presents itself in the market", expressed José A Rivas, Vice President of Global Sales in Emerging Markets, Shure.

Rivas also commented that "Chile is an important market for Shure, and our long-term strategy involves striving every day to exceed the expectations of our customers, focusing on quality products, at a fair price and with exceptional pre and post service. The markets change and evolve, and Shure evolves with them, these new alliances will position us to achieve an important and broad growth in the future. "

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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