International. The police raided a factory in China last October, called Enping Soundpu Electronics Equipment (which also operates under the name of Voxpu Electronics Equipment), which was engaged in counterfeiting products.

The successful police action on the site was initiated by Shure and was achieved with the close collaboration and assistance of the Enping Public Security Bureau (PSB) and the Enping Administration of Industry and Commerce (Enping Administration of Industry and Commerce (AIC).

The factory in question is a repeat offender and a counterfeiter known to the enforcement authorities of Enping. Soundpu was fined in August by 2018 by Enping's AIC after fake Shure wireless microphones were found in its factory facilities during a routine investigation in April of 2018.

In addition to Shure, other leading audio companies, such as Sennheiser, Yamaha and Harman, were also affected by the counterfeiting operation. Among the objects seized were microphones and wireless receivers, consoles, amplifiers and processors. Shure has taken steps to initiate a criminal lawsuit against the owner and managers of Soundpu because of his ongoing counterfeiting activities and his flagrant disregard for intellectual property rights.

"Counterfeiting is a constant problem for the audio industry, and we always remain vigilant in our efforts to combat it," said Chris Schyvinck, President and CEO of Shure. "Shure is deeply committed to protecting our valued customers against low-quality counterfeits and ensuring that they only experience the quality of a genuine Shure product every time they purchase one that is named Shure."

Sennheiser, Yamaha and Harman will cooperate with Shure in the next criminal action against Soundpu.

"Our collective intellectual property has been compromised and we greatly appreciate the cooperation of Sennheiser, Yamaha and Harman in this matter," added Chris. "We recommend that customers buy any of these professional audio products only at authorized merchants."

"Brand and product piracy is a problem that demands to be taken seriously. As in other sectors, audio companies are affected by product piracy, which impacts brands that manufacture high-value products, "said Dr. Andreas Sennheiser, Co-CEO of Sennheiser.

- Advertising -

"Yamaha has taken several measures against counterfeit products, such as civil actions, police raids, customs suspensions, and has published illuminating advertisements around the world, particularly in China," said Takuya Nakata, Chairman and CEO Representative. of Yamaha Corporation.

"Harman is committed to protecting the integrity and image of its brands, and will not hesitate to vigorously defend against the unauthorized use of our intellectual property," said Mohit Parasher, Executive Vice President and President of Harman Professional Solutions.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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