In a world that is becoming more and more audiovisual, segments of this industry such as digital signage have a great potential for growth. And so we can see in the solutions found in more and more places, from the information screens for an airport to the water taps of a public bath.

To recognize this potential and the work of the audiovisual industry in this segment, AVI LATINOAMÉRICA presents for the first time to the industry a report on digital signage in the region, focused on companies that manage digital signage networks. In this edition you can find the ranking with the 50 companies divided into five regions: Mexico, Central America, Andean Region, Brazil and Southern Cone.

In the preparation of this report we identified two problems, which can be transversal to the entire audiovisual industry: the lack of information from the end user about the scope of digital signage solutions and the need to work together among companies in the sector through of associations.

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In the audiovisual industry there are important associations, such as AVIXA, which promote the training and professionalization of the industry with global standards. But there are other barriers such as local regulations and end users in each country, which make local work necessary, which when executed individually by each company becomes more expensive.

I know of several attempts of local associations that have not been consolidated due to the fear, jealousy and even lack of time of the same companies in the industry. The invitation is to think of this as a possibility to develop industry and generate even greater growth.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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