Latin America. Epson continues to position itself as one of the leading video projector manufacturers in Latin America and Mexico. The market study conducted by PMA Research, shows that Epson has the 63% of the market, thanks to the more than 330,000 units sold throughout the 2018.

Currently, there is a greater demand in the projectors market because it is a product that provides great benefits in the home, but also in the corporate and education, at a considerable economic cost. The arrival of UHD models (Ultra High Definition or high resolution), affordable in the consumer market, and laser lighting models in the high-end segments, have allowed a further development of the market.

The company maintained its leadership in the main markets of Latin America: in Mexico it obtained an 60% market share, in Brazil an 57%, and in the rest of the region it accumulated an 68%.

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Within the region, Epson also continues to strengthen its position in the education sector, reaching an 83% share through interactive projectors and ultra-short throw. At the same time, in other segments where the company could reflect its growth this year was in the High Brightness projectors of 6,000 lumens, and laser projectors. In the first one he managed to reach an 47% of the market and he positioned himself as number one, while in the second he obtained an 62%, also acquiring a leading position.

"Our success is due to a continuous improvement effort, and to our active listening to our clients to understand what their needs are, we have improved the product planning, and even the commercial approach several times during the last years, based on that valuable In addition, during 2018 Epson made several strategic product launches, including projectors for education, corporate, home and professional, which allowed us to reinforce our solid position in the market, "said Juan Campos, Product Group Manager of Videoprojectors for Latin America .

Around the world, Epson has achieved the number one market share for the video projector industry by 18 consecutive year, with total sales of 31 million units during 2018.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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