Latin America. Sarah Joyce will become the next Global Director of AVIXA, replacing Terry Friesenborg, who will retire at the end of the year. Sarah arrives at AVIXA after almost 12 years at Electrosonic Ltd., most recently as General Manager. She and Friesenborg will jointly manage AVIXA's global operations for the rest of 2019 to ensure a smooth transition.

"I am delighted to join AVIXA, and I have long admired how the association has evolved and developed over the years, especially in its expansion of member services and international growth. AV includes many types of organizations that offer a variety of solutions and services.We are a broad and powerful community.I look forward to working with the talented AVIXA staff and global partners to help our industry take advantage of innovation, foster diversity and grow the audiovisual experiences market and the people who create them, "said Sarah.

In her position as AVIXA Global Director, Sarah will oversee all activities of the association outside of North America, including member services, education and certification, adoption of standards, government relations and exhibitions. In addition, he will be part of the meetings of Integrated Systems Events, InfoCommAsia Pte Ltd and TecnoMultimedia InfoComm, as well as other regional operating units.

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Sarah was a member of the Board of Directors of AVIXA from 2013 to 2015. He hosted the inaugural Women of InfoComm Network breakfast at Integrated Systems Europe at 2015, helping to establish the successful AVIXA Women's Council, which now supports more than 32 groups worldwide.

"Sarah has been a part of the AV industry for 20 for years, and I have seen first-hand her passion for the industry we serve, her leadership experience on a global stage and her direct knowledge of our diverse groups, from manufacturers, integrators and We are incredibly fortunate that Sarah is joining us as Global Director and leading our continued global expansion, "said AVIXA Executive Director David Labuskes, CTS, CAE, RCDD.

Sarah takes over the 6 in May. She will be based near London.

"I also want to thank Terry Friesenborg for her 40 years of commitment to AV experiences, and for her two decades of service to AVIXA and InfoComm around the world." Under Terry's leadership, we have grown to become a truly global organization, with members in 80 countries and trade shows in 10 countries, AVIXA and the audiovisual industry owe Terry Friesenborg a huge debt of gratitude, I know that Sarah Joyce will take advantage of Terry's impressive legacy, "concluded Labuskes.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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