Mexico. Within the audiovisual industry, screens are one of the segments that currently have the greatest growth thanks to their multiple applications in different verticals.

In this segment of the industry, one of the most important players Samsung. For this reason, AVI LATINOAMÉRICA spoke with Righel David Guízar Montero- Director of B2B Sales Samsung México, who told details of the market and the company's plans for this second semester:

AVI: How has the Mexican market been for Samsung during the first half of 2019?
The first half of the year has been very successful for Samsung's Digital Signage division. Despite the current political turmoil and under an expectation of cautious growth this first semester has been one of consolidation of market share for Samsung and its channels. This has been a pleasant surprise given that the B2B markets are very sensitive to the low level of certainty that investment has towards the country.

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AVI: What are the most important verticals for Samsung in Mexico?
The key verticals for this year for Samsung in Mexico is Retail and Out of Home Digital with more than 50% of the projects of the year focused on these vertical 2.

AVI: What strategies is Samsung currently developing for the Mexican market?
This year is very important for Samsung for the tenth anniversary of our Galaxy products. We will use the halo effect to promote the Samsung product ecosystem in total integrations that no manufacturer can offer.

AVI: What is the market share of Samsung in the B2B segment in the Mexican market?
$ 350M of USD

AVI: The InfoComm Show has just taken place in Orlando, what new technology did Samsung introduce?
The Wall is a product that is consolidated as the best technology of consumer electronics in the country. Our Enterprise Business division is honored to bring this professional product to the final consumer to transform the way in which television, educational and entertainment content interacts with the Mexican user.

The videowalls model VMR has integrated SOC which allows them to have SMART functionality thus multiplying its use for the vertical of QSR in the Menu boards

AVI: When are these technologies available in the Mexican market?
As of August

AVI: Please tell us details of a recent project in which Samsung technology has been used in Mexico.
We are very happy to have the success case with Grupo Inmobiliario Monterrey where Samsung holistically participates in several of its projects with its venue "ShowCenter" with LED technology as its banner.

AVI: Samsung will be present at InfoComm Mexico next August, please tell us why you decided to participate and what are the expectations for this year at the expo.
InfoComm Mexico has positioned itself as the most important digital signage event in the country, of course we will participate reflecting the honorable dominance of Samsung as the undisputed leader in digital signage for 11 years ago. Expect many surprises.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.

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