DIGITAL SIGNALS

Notwithstanding all that has been said about the economic crisis, the sector audio and video seems not to have been affected by this scourge. The latest version of InfoComm was a true reflection of this segment remains strong and growing.

By: Lorena Stapff

One can say that at present the video walls are designed to meet any customer need. As the Musketeers by Alexandre Dumas work side by side in search of the same goal.

By: Hector Gomez Perez

Representatives of two leading manufacturers of flat screens hiceron a look at what was the 2008 with respect to sales of their products and presented a description of the characteristics of the market in the region.

by Héctor Gómez Pérez

A few years ago to see a flat screen in the room of a house or in the middle of the waiting room of an airport was a real novelty; Now these teams are part of everyday life and allow the user to see from a football game, enjoy the publidad in a mall or how many people precede a dental appointment. The uses are many and the possibilities of such broad buy as colors that new models of flat panel displays are capable of reproducing.

Obviously, this multiplicity of uses and the increase in demanta has led to more and more actors entering the scene to serve a market that tends to expand and become technologically leaded. AVI Latin America interviewed Maria Luiza Steiner, product manager of the screen division of Samsung Electronics Latin America and Juan Carlos Chávez, regional account manager of Nec Display Solutions, Inc. They talked about the sales of the products in these times of crisis, market trends and the challenges ahead for manufacturers.

Although from the last months of the previous year is talking about economic recession, sales of flat screens, at least as far as Nec and Samsung refers, did not have a negative impact. Nec, that within the region serves markets of Mexico, Caribbean and Central America, had a positive year-end balance as it introduced the brand in the region through distribution partners that promoted good way their products LCD screens sizes 32 '' to 82 ''.

Steiner said that Samsung maintained its growth and market share in the region, meeting the forecasts established for 2008 and without canceling any of the releases inmediantamente budgeted for the previous year. However, Juan Carlos Chavez hinted that although the negative impact of the economic crisis has not felt full, yes there are some aspects that highlight tangentially, especially in what has to do with a particular application . "digital signage In our region, it was beginning to take off when the crisis fell. Indeed, many projects were put on hold, but the value of digital signage is real, yes there is a real return on investment, and most are being revived, "the professional.

The region and sales strategies

Latin America, according to the two guests, plays a leading role in the commercialization of these technologies as it is considered in much market potential as Steiner said. Samsung is working on various projects in airports, shopping centers and advertising agencies, adding that "our launch plans, promotion and distribution made during this 2009 special emphasis on Latin America."

In the same vein Chavez said noting that the niche market of products of flat panel displays in the region Nec routing comes to professional integration represented in monitoring centers, digital signage, Transport terminals and finance centers that require display information in large and continuously formats.

Address the issue of advice and support personnel of these companies for the user to make the decision to purchase, the guest said that Samsung "has engaged in this business who know the product executives and are working in Latin America in conjunction with the end user identify the best solution. Our history shows that we have been able to meet the needs and demands of our consumers by providing products that meet their priorities. " Chavez said that "all our distribution partners and integration are fully advising the user regarding display technologies like everything behind each team. To this end, NEC Display Solutions, Inc., we have made Webinars and technical courses to inform our partners of different technologies behind digial signage".

Undoubtedly today's user is much more informed than some years ago, and therefore seeks teams that meet your expectations, in addition to equipment design is harmonious with its spaces and that they help conserve the environment . However, the price still remains decisive factor in purchasing decisions of many people in the region.

Trends and challenges ahead


Research in these technologies walks hand in hand with new trends, so it is not uncommon within companies important items to issues such as lower power consumption, durability of parts and thermal control intended. Among the new features of 46 Nec LCD '' unframed it highlighted in type facilities video-wall wherein the separation between the image of each monitor is 7,3 mm. Meanwhile Samsung will focus its efforts this year to manufacture larger screen sizes (larger and wider), also be functional and have a low energy consumption.

"In the case of Nec, the main challenge is to continue offering products within our professional niche. This niche is very demanding regarding the characteristics of the product, "said Chavez, while Maria Luiza Steiner said that the challenges are represented" without a doubt to respond to an increasingly competitive market that is constantly changing, and a consumer that it varies its demands, demanding superior products if it is technology ".

The environment matters

Concern about environmental care has touched many of the industries and display manufacturers have not been exempt from this trend. Currently Samsung is working with materials friendly to the environment and achieved through a process of dual injection an exclusive TOC (transparent color opaque, also called touch of color) that allows the screen provide a clear picture under a ecological concept and eliminating the production of VOC (volatile organic compounds).

On the other hand Nec has the certification of Epeat in 59 of its models; It also has 38 models of Energy Star certified screens and the newly launched monitors have an environmental impact meter (Carbo Footprint). In addition, Chavez said that "it is important to raise the awareness of the user who wants more brightness and contrast that these aspects increase the use of energy. Ideally, users should be informed of their minimum real requirement and thus help the planet. "
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